Own a Fitness Business That Actually Makes a Difference
Own and operate a Free Form Fitness location—backed by a proven model, supportive systems, and a brand built on care, community, and long-term health.
Built to Last. Ready to Grow.
$13.2B
North America’s personal training market (2025) *
20
Years in business — Founded in 2006
$17.2M+
Total revenue generated across Free Form Fitness locations
Franchise Interest Form
Complete the form below to begin the discovery process and learn more about ownership opportunities.
The Free Form Fitness Model
Free Form Fitness is a personal training brand built on consistency, systems, and sustainable growth. Our franchise model is designed to support owners with clear structure, proven processes, and ongoing guidance across operations, training, and marketing.
Proven Business Model
A personal training model refined and validated across multiple locations.
Scalable Operating Systems
Standardized processes that support consistency, efficiency, and growth.
Structured Autonomy
Clear brand standards and operating guidelines that ensure consistency without restricting owner decision-making.
Frequently Asked Questions
The ideal owner is people-focused, community-minded, and committed to delivering a high level of service. A passion for helping others and a willingness to follow a proven system are more important than fitness expertise.
A formal fitness or training background is not required, but franchise owners should have a basic understanding of fitness and a genuine interest in health and wellness. Our model is designed so certified trainers deliver the training, while owners focus on leadership, culture, and business operations.
Most locations open in approximately 16 weeks, depending on contractor availability and permitting timelines.
Owners receive comprehensive training covering operations, hiring, sales, marketing, and systems, including one week of in-person training, along with hands-on support to prepare for opening.
Involvement varies. Owners may be hands-on initially or operate with a manager in place, depending on their goals and structure.
Opportunities are available in select Canadian markets, with protected territories offered.
Free Form Fitness studios typically require 1,800–2,000 sq ft.
Free Form Fitness offers personal training only, including one-on-one sessions, shared training for two people, and approved small-group strength sessions or workshops led by certified trainers.
The 30-minute, trainer-led model allows for efficient scheduling, consistent client engagement, and an operational structure that supports sustainable growth for franchise owners.
Got more questions?
Contact us anytime for more personalized information about our franchise opportunities.
Your Path to Success Starts Here
Join us in transforming lives through personal training. Our franchise offers a supportive community and a proven system to help you succeed. Learn about our brand, the training provided, and how you can make a difference in your community.
Contact Information
franchise@freeformfitness.ca
Office
105 Schneider Rd, Kanata, ON K2K 1Y3